Provision of Quality Seafood for a Healthier Nation.

Provision demands innovative sourcing of sustainable seafood and providing them in a form that best meets customer needs.

Quality is expressed as freshness and processing excellence delivered efficiently to provide user friendly products of unquestionable value.

Additional research and in-depth knowledge is continuously carried out on trends in sustainability of global resources and current developments in harvesting, processing, packaging and transport technology.

At I AM BE U we care about delivering quality products.

We aim to harvest and serve the best and freshest seafood, in order to improve the health and wellbeing of our next generation.

These core values are demonstrated through our actions.

The safety and well-being of our people is our highest priority. Improvement of workplace safety is an ongoing process and as a leader in the Indonesian commercial fishing industry, we have invested heavily to ensure our boats, skippers and crews are as safe as possible. We are working closely with regulators and our industry peers to drive improvements to safety culture, training and the regulations governing Occupational Health and Safety for our industry.

We are privileged to be the custodians of some of Indonesia’s most extraordinary fisheries resources, such as our Barramundi Fish Farm in Pemuteran. Our boat crew is well versed in best practices and local wisdom for wild fish capture.

Developing a deep understanding of these fisheries is at the very heart of our business so we can build our brands and continue to supply spectacular seafood products to our customers. We will do everything practicable to protect the species that we harvest and preserve the ecosystems that support them.

We care about making a difference – with everything that we do.


I Gusti Arya Eman Himawan, ST

Founder / CEO